The goal of this project was to create a business identity system for a company. The company “Midnight Caffeine” is a late night coffee shop that prides itself on staying open all night long. I designed this business identity system using the concepts behind Midnight Caffeine’s business goals and values. The logo incorporates an owl head with crescent moons to give it that midnight/late night feel to it. The business cards, letterhead, and the envelope incorporate a design related to the midnight sky to add to the design of the business logo. The colors within this system are purple, black, and dark blue because it builds off the ideas and values of the late night coffee shop that's open all night. The logo, business cards, letterhead, and the envelope was designed in Adobe Illustrator. The original size of the logo is 4 x 4’’, the business cards are 3.5 x 2’’, the letterhead is 8.5 x 11’’, and the envelope is 9.5 x 4.125’’.
